Coming Soon For Palo Alto - More
Public Art
Palo Alto
will be the recipient of more public art.
The City Council voted 8-0 last week to increase the “percent for art”
policy which will now include residential projects of five units or more as
well continuing to include commercial developments that are at least 10,000 sq.
ft. and have minimum costs of $200,000.
The City Council also approved a proposal to create a public art master
plan.
Under the
policy developers will have to set aside 1 percent of the estimated construction
costs for public art. Developers will be
given an option of hiring their own artist or just giving the city art fund the
money. The art commissioned by
developers will have to be visible to the public for a minimum of 40 hours per
week.
The City
expects that the policy will generate about $2 million for public art projects
over the next three years.
Why Public Art Matters
Why is this
important to Palo Alto? It is well known
that Cities gain value through public art – cultural, social, and economic
value. Diverse public art is a distinguishing
part of a public’s history and its evolving city culture. Public art reflects and reveals our societal
fabric, adds meaning to our cities and uniqueness to communities. Public art humanizes the structural environment
and makes public spaces come to life. This art provides a looking glass between
past, present and future. Importantly, public
art is freely accessible to all who come to a city.
U.S. cities,
villages, towns, and communities desire to attract people to live in and visit
their downtowns, their cultural centers, and their marketplaces. Having a unique community identity, especially
in terms of what our cities, villages, towns, and communities look like, is
becoming even more important in a world where everyplace tends to looks like the
same place just down the road. Downtowns
with strong and vibrant public art expressions break the trend of blandness and
sameness, improve the eclectic feel of the culture, and give communities a
stronger sense of identity. Absent a
strong public art program, we would be missing out on allowing our human
identities to be revealed.