Staging has
entered into the ‘standard of practice’ in preparing a home to place on the
real estate market. Making a great first
impression, whether via photos on the web, or as the purchaser walks into the
front door, has never been much more essential when marketing a property. In fact it is tantamount to having a listing
look it’s best for the marketplace.
Brokers and agents today commonly suggest to their seller clients to
embark on some degree of staging, ranging from a detailed cleaning and
de-cluttering, to rearranging furniture including accessories, or in some
cases, an interior redesign or renovation, or even renting out furniture to
load a vacant residence. The ideal level
of staging relies on the house's perceived problem (if any) and the seller's
spending plan, and depending upon the level of staging and dimension of the
residence, could set a seller back $2,000 to $20,000 depending on how many
rooms are being addressed.
Homeowners
should be amenable to the process and take to heart the recommendations of a
seasoned real estate agent along with a quality stager, who both have a keen
sense of ways to present a home to its finest advantage. Yet even with organizing largely accepted as
an important component of marketing a home we do meet resistance once in a
while from sellers who love their stuff, their furnishings, and their home the
way it is.
Some sellers
presume that, in a seller's market, such as the one we have now, with housing
stock in such short supply staging isn't necessary. Various other sellers diligently pay
attention to brokers' and agents’ proposed repairs and abide by the stagers'
proposals, but at the same time begin to really feel completely bewildered and
question the necessity. Occasionally
homeowners are immune to staging given that they feel their residence is best
as is, or they think they have the skills to make modifications on their
own. In each of these situations a
seller should just let the professionals take over. By way of an example would you go to a
plumber to have your front yard landscaped?
Periodically
a house shows really well without any staging at all, however even the most
spotless beautiful home can take advantage of some tweaking to make certain the
images standout on a computer or when a buyer walks through the front door for
the first time. A lot of homes benefit
from an examination by an individual with an unbiased eye who could determine
the weaknesses as viewed by potential customers. These professionals have the expertise to
boost the property's appearance in the most affordable and cost effective way. And even though staging might seem like a huge
effort, a lot of the work entails de-cluttering, which can also be valuable as
an organizational exercise for the vacating seller.
The costs to
properly stage a house in any market are justified, because for the bulk of
properties it truly pays dividends. It
is estimated that staging normally elevates list prices by 2.5% to 6% (and
frequently often times much more), which can total up to an added $25,000 to
$60,000 for a $1,000,000 sale. As a
bonus, homes that are properly staged likewise tend to get into contract
faster.
Staging is an investment of time
and money for the seller, yet, as we have actually seen time and time again,
it's an investment that pays dividends handsomely, most of the time in
multiples of the investment spent.
Shelly Roberson
Alain Pinel Realtors, Palo Alto, CA
23 Years Experience, 600+ Closed
Transactions
1-650-464-3797
No comments:
Post a Comment